Jonathan Allen, Director at SearchEngineWatch.com at Incisive Media, interviews Mark Lister, Managing Director, Imano on the subject of augmented reality at SES London 2011. Mark discusses the advent of NFC (near-field communications) and the hope that Apple’s iPhone 5 will feature this cutting-edge technology that offers consumers to be able to use their phone as a payment provider, secure entry-pass, and be able to carry your own data and content. Howard says it’s been difficult to do the payment process on Android and was not surprised that it embraced NFC first. Howard echoes some of the predictions that the mobile phone will eventually replace your wallet as a means for making payments instantly. Mark says that marketers are missing the boat if they are not already brainstorming ideas on how to integrate AR into their business plans. People are getting what they need much faster and you have to be serving the relevant content as quickly as possible. Mark also predicts that in 2012 Google will be implementing its version of AR and how search marketers can use it to promote local content. To learn more about speaking at SES London, please visit: www.seslondon.com To learn more about Imano, please visit http:///www.imano.com For more information about Mobilistar, please visit: www.mobilistar.com
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