www.facebook.com Most reggae fans became acquainted with Richie Spice in 2004 when his single “Earth A Run Red” began its ascent on the charts, first in Jamaica, then internationally, ultimately emerging as one of the years biggest hits despite being more than four years old! “Earth A Run Red” was originally featured on Spice’s debut album Universal released by the Cambridge, Massachusetts based label Heartbeat Records in 2000. At that time, Spice was a lone reggae soldier armed with an arsenal of well-crafted, lyrically uplifting tunes, but without supporting troops, he found it difficult to advance towards the professional frontline. “The songs were there but they weren’t getting any promotion,” Spice recalls, “and with just me going out there singing them, it was like one man against the world.” In early 2004 Spice signed with 5th Element, a Kingston based management company/record label and they began a vigorous promotional campaign for “Earth A Run Red” in Jamaica which resulted in the song’s steady rotation on the airwaves and in the dancehalls. A subsequent video (directed by Ras Kassa) brought even greater visibility to Spice’s career and it wasn’t long before he became one of the most sought after artists for stage shows across the island. Additional hit tunes including the ominous “Folly Living (Blood Again)”, the haunting “Ghetto Girl” and the resounding hymn to herb “Marijuana” were featured on Spice’s debut album for 5th Element Records “Spice In Your Life …
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